What about the Doctors?
The seeds of this article began when my CEO forwarded a Gartner case study from 2008with the question, “If a hospital could do 345,000 video visits up to 2007, why hasn’t telemedicine expanded more? Is the issue technological, cultural, managerial, or..?”
Fantastic question. The issue definitely isn’t technological–at least from a capabilities standpoint. It may be from a design standpoint…but more on that later. I’d argue that it is indeed cultural and managerial, although some of that culture and management reflects back on us, the telemedicine solution providers.
We are presented with a quandary: 1) Where telemedicine has been systematically implemented, it has radically improved patient care, lowered costs, improved doctor/staff morale, and even increased revenue…even in the face of lingering payor reimbursement questions currently being worked out by insurers and state legislatures, and yet… 2) Adoption by both individual healthcare providers and organizations has been, well, lackluster, and often outright resisted.
The gap is caused because Read more